Book Marketing
Writing and publishing a book are only part of the process of releasing a book for others to enjoy. Still need to get it into the hands of the readers. That is where marketing comes in.
Market evaluation
How does your book compare to similar books?
Market evaluation
A market evaluation gives a clear view of projected sales. It is real numbers, not hypothetical statistics. KDP Rocket is good software that shows results. Generally, the market evaluation is done prior to publishing the book, so it is performed with similar titles.
Books are searched for using ‘search words’ or a group of words related to a specific topic. When looking for a book, many go to Amazon or Google and enter a subject or ‘search words’ pulling up a page which has the most likely options. Books are shown on Amazon with the most likely options coming up on the first pages of the word search. KDP Rocket provides a shortcut for those searching for the best words to put in related to their book, which will get the most ‘hits’ on-line to boost sales.
For example, you may have a book about prophetic prayer. Search words for this book may include prophetic prayer, prophetic prayer books, spiritual prayer… you get the idea. When you enter the search words into KDP Rocket it will give numbers of how many typed in the words “prophetic prayer” and the words “Prophetic Prayer Books”. There are 4x as many who searched for the second grouping of words; therefore, you will get 4 x as many people to see your book if you use the best search words.
A Market evaluation should:
- Give numbers for the demand of your type of book using similar books.
- How many searches are there per month on Amazon?
- How many searches are there per month on Google?
- How many books are out there?
- How good are they on a scale of 1-100?
- How much $ are people making on these similar books?
- While you are there, you can check on the average price of the books in the category. Why not be competitive?
