Book Marketing
Writing and publishing a book are only part of the process of releasing a book for others to enjoy. Still need to get it into the hands of the readers. That is where marketing comes in.
Paid Amazon Adds
Paid Amazon Adds are ads that you pay for.
Adds must be set up according to a specified structure. These ads are pay-per-click. Words are worth money. The ads take into consideration how the average individual is shopping for books. Most type in a few words according to the subject of their interest. The pages begin to load and most shoppers fan through about 5 pages before selecting their purchase. Therefore, the books shown on the first pages have a higher chance of sales. There are several ways to get a book on the ‘first pages’ of a word search, but putting a title in a paid Amazon add is one of the most reliable ways to boost it quickly.
When a title is entered into KDP (or IngramSpark) the author enters several search words. KDP allows 7 search words--or a string of words. When individuals type in those words while searching for a book, the book cues in on those words and ‘walla’ your book pops up.
Paid Amazon Adds allow for up to 1000 search words!
This greatly increases the chance of your book being discovered and purchased by readers. To simplify the ad structure, you enter a bunch of search words and assign ‘click value’ to each word. The click value may be 30 cents.
When a shopper types in the word, your book pops up and he clicks on your book to check it out, then Amazon Paid Adds bills you (the author) 30 cents. You set a limit of how much you are willing to spend per month and watch the click count. What I have discovered is it takes around $300 per month for 3 months on the initial launch of a book to get traction and move your new title up to the front pages of a word search.
